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Create Digital Learning Content: A Step-by-Step Guide

 
 

eLearning and online training are key pieces of the employee development puzzle. But creating digital learning content is a challenge for many companies. As an eLearning specialist or HR professional, you understand how important it is to provide your employees with high-quality training materials. But how can you create professional-quality online courses in-house, and which tools are best suited for the task? Is outsourcing content creation to an external provider an option? In this article, we’ll give you step-by-step instructions for planning and creating your eLearning content, as well as tips on how to decide when to collaborate with a professional content creator.

 

 

Why create digital learning content?

Before diving into the how-to, it’s important to understand why digital learning content is so crucial to your company’s success. Compared to traditional training methods, digital learning offers:

  • Flexibility: Learners can access content anytime, anywhere.
  • Scalability: Digital courses can be used to train large groups of employees with minimal additional costs.
  • Interactivity: Multimedia and interactive elements enhance engagement and retention.
  • Tracking: Learning Management Systems (LMS) and Learning Content Management Systems (LCMS) allow you to track learner progress in detail and generate reports.

 

However, digital learning content also comes with new challenges. Compared to in-person learning, employees may struggle with:

  • Lack of face-to-face interaction: This can lead to reduced engagement if not managed well.
  • Technical barriers: Learners may struggle with complicated interfaces or unfamiliarity with digital tools. This is especially true for older learners.
  • Content fatigue: Courses that are too long or complex may overwhelm learners.

 

To avoid these issues, it’s important to follow best practices for digital content creation and review your content in a pilot phase before rolling it out to the entire cohort of learners. Creating high-quality digital learning content requires careful planning and execution. Let’s break down the process step by step.

 

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Create Digital Learning Content Step 1

Planning and instructional design

The foundation of any successful digital learning course lies in thorough planning and sound instructional design. Here’s how to get started:

 

1.1 Define your objectives

Clearly outline what learners should achieve by the end of the course. Use the SMART criteria (Specific, Measurable, Achievable, Relevant, Time-bound) to create precise objectives.
For example, if you’re training customer service agents, you don’t want to set a goal to “improve the customer service experience”. That is not very specific and it definitely isn’t measurable. Instead, you might set a goal to “Achieve an average customer service feedback score of 4.5 by March 3rd.”  This is specific and measurable and also includes a fixed date by which the goal should be achieved.

1.2 Understand your audience

Know your learners' needs, preferences, and skill levels. For example:

  • Are they early on in their careers, or subject matter experts?
  • Do they prefer video content, text-based resources, or interactive modules?
  • What skills do they need to develop to meet the goals you’ve decided on?

You can use learner personas to gain a deeper understanding of your learners and their different needs. This will help make the training is engaging and effective for everyone.

1.3 Gather existing content

You don’t always need to create everything from scratch. In many cases, you may be able to reuse content from other courses or learning materials. For example, if you have relevant video content, internal workbooks, infographics, or even user manuals, they can be reformatted for use in your course.  This is known as content recycling, and it can save you a great deal of time when creating digital learning content. 

You can also use content curation — gathering content from other sources like podcasts, blog articles etc. Integrating these types of learning materials can help you keep your courses up to date without needing to constantly create new content on your own.

1.4 Structure your course

Decide exactly what your course should include and organize it into logical sections. Use storyboarding or mapping tools to outline the flow of the course. Include:

  • A clear introduction
  • Main learning modules
  • Quizzes or activities
  • A conclusion or summary

 

Once you’ve done this, you can sort through the existing content that you have curated or recycled and determine what is still missing.
 

1.5 Create original content

Now it’s time to fill in the remaining gaps with your original content. Write text content, design helpful graphics, record engaging training videos, and finish adapting any existing materials to align with your current needs and goals.

Boost engagement by integrating storytelling, case studies, or realistic scenarios. Share compelling narratives or real-world examples that connect to the learning objectives. This approach makes the material more relatable and easier to understand.

 

Create Digital Learning Content Step 2

Choosing your LMS or LCMS

To create and manage your digital learning course, you’ll need the right software. There are a few different options to consider, so here’s a brief overview:

 

 

LMS vs. LCMS / authoring tools

  • LMS (such as Knowledgeworker Share): Learning management systems let you manage the digital learning content you already have. They make it possible to track employees’ learning progress, design custom learning paths, and much more.
  • Authoring Tools or LCMS (such as Knowledgeworker Create): Learning content management tools are ideal for creating your own courses. They offer templates, multimedia integration, and interactive features that make it easy to design your own unique digital learning content.
 

Features to look for:

  • User-friendly interface
  • Support for multimedia content (videos, audio, animations)
  • Responsive design for mobile compatibility
  • Ability to incorporate scenario-based learning or learning flashcards for more variety

 

If you’re planning to create digital learning content on your own, it’s worth taking a deep-dive into the different software options. Here are some additional articles to help you find the best tool for your needs.
Suggested reading: Authoring tool checklist 

 

Create Digital Learning Content Step 3

Designing and implementing interactive eLearning courses

Interactive content is key to keeping learners engaged. Here’s how to design courses that capture your employees’ attention and help your company achieve its learning targets:

 

Multimedia integration

Use a mix of text, images, videos, and animations to cater to different learning styles. Keep multimedia elements relevant — you don’t want to make the content feel too “busy”. This will make your course less monotonous and improve learner’ attention.

 

Interactive elements

To keep learners engaged, consider add interactive elements. These could include:

  • Quizzes and polls
  • Drag-and-drop exercises
  • Scenario-based learning
  • Simulations or branching scenarios

Visual design principles

  • Use consistent branding and typography. These will typically match your company’s visual branding.
  • Apply a visual hierarchy to guide attention.
  • Use plenty of white space and contrast to keep things easy to read.
  • Ensure that navigation is clear and intuitive so no one gets left behind.
 

Create Digital Learning Content Step 4

Review, testing, feedback and rollout

Once you’ve finished creating your digital learning content and designing the course in your authoring tool, it’s time to make sure that everything is as it should be. The review and testing process should include the following steps:

 

4.1 Content review

In this phase, a subject matter expert should review the content and ensure that it is complete, accurate, and up to date. You may also consider having a learning experience specialist review the course to help spot anything that could negatively impact learners’ success.

 

4.2 Test phase

Once the content has been reviewed for accuracy, it’s time to test it out with real users. Have a small group of beta testers complete the course and provide feedback. Ask them about their experience overall, what confused them, what was unclear, or if anything just lost their attention. Also ask about the positives — what was particularly helpful? Which sections grabbed their attention the most?
 

4.3 Implement changes & rollout

Using the collected feedback from your beta testers, implement any necessary changes to the course. Depending on how much you needed to change, you can either do another test run, or roll out the course to all the learners.

 

 

Should you create digital learning content in-house or outsource it?

It can be hard to decide whether to create digital learning content internally or outsource it to a specialized agency. Let’s explore the pros and cons of each approach:

 

 

In-House Development

Creating your content in-house comes with several advantages. It gives you greater control over the content, lets you align content more precisely with your company’s learning needs, and it can be more cost-effective if you need to update the material frequently. However, it does take more time and effort. It also takes some level of technical expertise, and requires enough internal resources to manage the often complex process. 

Outsourcing

Outsourcing your digital content creation, on the other hand, takes the planning, creating, editing, and project management off your plate. By handing the process over to professionals, you get faster turnaround times and high-quality, polished results. But it also means a higher initial cost for your course, less direct control over the content and visual branding, and may mean that you are dependent on an external company for content updates.

 

Decision-making tips

Consider outsourcing if you lack the technical expertise or time to create your course, or if the project is particularly complex and feels like more than you can handle. Choose in-house development if you have a dedicated content team with the necessary skills, and/or if you expect to update or modify the content regularly.

 

 

Outsourcing made easy

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Banner woman at the laptop: From PDF & PowerPoint to modern online courses

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The bottom line.

Creating digital learning content is an excellent way to meet your company’s employee development goals and make learning more interactive and flexible. Designing and creating a course is a major undertaking, but by following our step-by-step guide, you’ll be well on your way to creating an engaging, effective eLearning course. 

Remember to prioritze quality content, ease of use, and learner engagement throughout the process. No matter whether you’re creating your content in-house or partnering with experts who create it for you, a well-designed eLearning program can make a big impact in your company. Start planning today and give your team the tools they need to succeed.

 
Kristal Fellinger Copywriter and Translator
Kristal Fellinger
Copywriter & Translator
 

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