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Learning Experience and Learning Experience Design

 
 

As a corporate trainer or learning professional, you’re always looking for innovative methods to make your training programs more effective and engaging. And you’ve probably heard that “learning experience” is a key part of any corporate training program.  But what exactly does learning experience mean, and how can Learning Experience Design (LXD) help you to build better learning environments? Which software solutions can assist with this process? In this blog post, we will explore these questions and delve into strategies and tools that can help you create engaging, effective learning experiences.

 

 

What is a Learning Experience?

The term “learning experience” is borrowed from the better-known concept of “user experience” and is fairly self-explanatory. It refers to all the things that students experience during the learning process. This can encompass anything from the lessons, to the group chat, to the process of logging in to the learning environment. Even details such as mobile compatibility, the ability to test out of certain parts of a course, or their satisfaction with the e-learning software are part of the learning experience — they all affect the overall experience that the student has while learning.

 

 

How a learning experience differs from a traditional learning activity

At first, you might think that learning activities and learning experiences are the same thing. However, this isn’t entirely correct. Learning activities are part of a learning experience. A learning activity is a concrete lesson or module that transmits knowledge to your learners. This could include things like in-person lessons, webinars, or even a quiz within a learning path.

A learning experience, on the other hand, is the subjective experience that a learner has while completing the activity. This includes things like their emotional and physical experience during the activity — do they feel frustrated, or empowered? How does the user interface and structure of the course affect them? Are they sitting in an office chair using a laptop, or on their couch using a mobile device? Are the colors in the learning app soothing, or bright and stimulating? Is the course material too easy, or too difficult? Are they interested in what they’re learning?

 
Nadine Pedro
[Translate to English:] Nadine Pedro, chemmedia AG

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Why the learning experience is so crucial

Whether it is carefully crafted or accidental, the experience your learners have will impact their learning outcomes. Creating, structuring, and delivering your content effectively is a great start, but there are many other aspects of the overall experience that must be considered. How and where do your learners prefer to learn? Is the material appropriately challenging? How does the learning environment make the student feel? 

All of these factors will affect how successfully learners absorb the new material. When you think about it in this context, you can easily see why learning personas are so useful in improving learning outcomes.

 

The Concept of Learning Experience Design (LXD)

In the world of Learning Experience Design (LXD), the term “learning experience” takes on a slightly different meaning. LXD pioneer Niels Floor defines it like this:

 

“A learning experience is a holistic experience that is intentionally designed and carefully crafted to help the learner achieve a meaningful learning outcome that is (mostly) predefined.”

 

In other words, the discipline of LXD recognizes that all aspects of the students’ experience affect how well they learn, and uses that fact to positively influence learning outcomes. Rather than focusing only on the content, it takes a more holistic approach to help students learn as effectively as possible. In addition, LXD uses many modern learning techniques such as microlearning, interactive simulations, and gamification to improve knowledge uptake and retention. All the different factors work together to create the best possible end result.

 

Methods and Approaches

During the process of planning and designing the learning experience, several different methods are used to gain a bird’s eye view of the learning situation and the needs of the learners.

 

Question and Research

 

It all begins by defining a question that needs to be answered. An example of such a question might be: “How can employees learn to recognize phishing attacks and cyber scams in the workplace?” 

To answer the question, LXD practitioners research the desired learning outcome (e.g., the goal of the training) and the learners themselves. During this part of the process, user personas and empathy mapping may be used to better understand the learners and their needs, goals, and challenges.

Design and develop

 

Next, it’s time to brainstorm and come up with ideas. The best ideas from the brainstorming session(s) are turned into a concept design for the learning experience. At this stage, a journey map might be used to outline the steps users will take from start to finish and identify the touchpoints and pain points the user might experience.

Storyboarding can also be used in the concept design process to flesh out the touchpoints identified in the journey map. Once a solid concept has been developed, it can be turned into a prototype learning experience. 

Testing and launch

 

Before the learning experience can go live, it needs to be tested. Test users are invited to go through the learning experience from beginning to end and provide feedback. Since (almost) nothing is ever perfect on the first try, the feedback is incorporated into a new iteration of the prototype. The iterative process may require more research, new designs, or even a whole new design cycle. The testing continues until both the designers and the learners are satisfied with the learning result.

 

 

Techniques used in learning experience design

An important part of LXD is creating engaging learning activities that capture the students’ attention. The learning techniques used often include:

 

Gamification

Incorporating game elements like points, badges, and leaderboards to enhance engagement.

 

Blended Learning

Combining online digital media with traditional face-to-face classroom methods.

 

Personalization

Using data to customize content and pathways for individual learners.

 

Simulations

Interactive, scenario-based learning that helps learners practice real-life situations.

 

Storytelling

Using narratives to make learning more relatable and memorable.

 

Feedback and Assessment

Providing timely and actionable feedback such as quizzes to guide learners and help them see where they still need to practice.

 

Collaborative Learning

Encouraging social interaction and teamwork through forums, group projects, and peer reviews.

 

Microlearning

Breaking down content into smaller, manageable chunks to facilitate better understanding and retention.

 

 

LXD in the Real World: Onboarding Program at a Tech Company

Let’s take a look at how a hypothetical company might use LXD to redesign its employee onboarding program. Here are the steps it would follow:

 

1. User Personas and Empathy Mapping

At this stage, the company identifies new hires' concerns and goals to align the onboarding program appropriately. They might use user personas to understand how the different needs of various employee groups such as new grads, executive hires, or working parents. To gather data, the company might conduct interviews with recent hires.

 

2. Journey Mapping

The journey map charts the onboarding steps, beginning with the acceptance of the offer and concluding after the first 90 days of employment. The journey map could also be triangulated using user personas for different departments, etc.

 

3. Design and Prototyping

The new onboarding program is designed and prototyped, then tested on a small group of new hires. Based on their feedback, the company makes any necessary changes before proceeding with the launch.

 

4. Personalization

Once the basic design is approved, the company creates customized learning paths based on the new hires’ roles and experience levels. The user personas from the first step will be particularly helpful here..

 

5. Interactive Content

To improve the overall learning experience, the onboarding program will likely include interactive elements such as simulations, video tutorials, microlearning, and quizzes.

 

6. Feedback Loops

Going forward, the company should regularly collect feedback from new hires and incorporate it into the onboarding program.

 

 

The right software for a successful learning experience

To create a successful learning experience, you’ll need the right software. Here is an overview of the different types of software you might use in your corporate e-learning program and what each of them is for:

 

 

Learning Management Systems (LMS)

A learning management system is used to manage and deliver educational courses and training programs. It includes features such as progress tracking, student assessments, reporting, and certificates of completion. Some LMSs also make it possible to customize learning paths based on job profiles, knowledge levels, etc. Some examples of learning management systems are efront, Cornerstone, and Knowledgeworker Share.

Authoring Tools

Authoring tools make it easy for education specialists to create and publish engaging learning content. They typically include features like design templates and approval management workflows. Authoring tools can also include more advanced features such as mobile responsive course design, translation management, and a reusable content library. Some examples of authoring tools are Articulate, Lectora and Knowledgeworker Create.

 

Learning Experience Platforms (LXP)

Learning Experience Platforms are similar to learning management systems, but they offer more advanced personalization features and focus more on the overall user experience. Learners may be able to adjust their own learning paths to suit their interests and goals, and HR departments benefit from in-depth reporting for data-based learning path creation. An LXP will also make it easy to incorporate external content, so you have the freedom to purchase finished courses that meet your company’s training needs. Some examples of LXPs are Degreed and EdCast.

 

 

The bottom line.

Learning Experience Design (LXD) is a holistic approach that improves learning outcomes by focusing on the entire learning journey, not just the content of the learning activities. LXD is learner-centered, focusing on the learners' needs and preferences and leveraging tools such as LMS/LXPs. Corporate trainers can create effective learning experiences by incorporating modern learning techniques such as gamification, personalization, or interactive content. LXD combines a holistic perspective with cutting edge learning activities to ensure that learning is not only informative but also engaging and memorable. Adopting an LXD approach boosts learner satisfaction and leads to better learner outcomes overall.

 

 
Kristal Fellinger Copywriter and Translator
Kristal Fellinger
Copywriter & Translator
 
 

Title image: Impact Photography/Shutterstock.com