Jump to content

Video learning

Using videos effectively in eLearning


Video learning is definitely a trend right now: Did you know that in 2020, 82% of all internet traffic was driven by videos? And no wonder: The combination of moving images and sound not only makes video content particularly easy to follow, it’s also fun! It is the best way to convey complex content and inject new impetus into—what can sometimes be quite dry—training courses! In this article, you’ll find an overview of the different learning video formats, a decision-making tool to help you figure out which content is best suited to which video format, and a list of video features your eLearning software should definitely contain to help you take your eLearning to Level 2024!


Targeted use of video learning

When you should use video content in eLearning

Think about your own experiences. Some content is simply difficult to understand in text form, plus, videos are usually much more entertaining and easier to follow. Video learning is therefore always worthwhile when complex contexts or practical actions need to be explained and/or when you notice a certain ‘learning fatigue’, lack of motivation, or even poor results among learners. In cases like this, video learning can work wonders!


The benefits of video learning


Not only can videos be created in a wide variety of formats, they also appeal to visual, auditory, and audiovisual learning types at the same time, making them the most effective of all learning formats.


Videos are very easy to learn from as they combine moving images and spoken word. This ease increases motivation and also holds the learner’s attention.


Videos offer the opportunity to visualize practical examples in a realistic way, and thus help learners to put new knowledge into practice even faster.


6 types of training video


1. Explanatory videos

Often featuring animations or easy-to-understand graphics, explanatory videos help learners to visualize complex situations in an understandable way. You can incorporate ‘doodles’ or simple animated illustrations, stop-motion technology, or the flat lay trick, in which a hand pushes individual elements onto screen (see the linked video). These can either be three-dimensional objects or scraps of paper on which the respective objects or words are printed.


2. Lecture recordings

You may remember the simplest type of educational video from your student days, but during the pandemic they became the center of every student’s life: Video recordings of lectures, made available online so that they could watch them anytime, anywhere.

This video format is of course also ideal for preserving analog training courses or lectures and making them accessible long term. However, bear in mind that these types of videos—especially if they are long presentations—can be quite tough to follow and attention wanes quickly.

You should therefore only use this video format in the special cases mentioned above and otherwise err on the side of shorter and more entertaining formats. Also pay particular attention to the sound quality in this format! Poor sound quality in long lectures without practical demonstrations almost always results in high drop-out rates!


3. Practical demonstrations

Practical demonstrations are always a great choice when it comes to explaining how to do something—how to operate a machine, use software, set up experiments, or similar. It is important that the crucial points are all shown in real time, from different perspectives if necessary, and in such a way that all the important details are clearly identifiable.


4. Discussion panels and interviews

Whenever highly topical, relevant, or controversial issues are involved, it is worth investing in a panel discussion or an expert interview to give the content greater authority and credibility. This may be the case, for example, if you want to introduce a new working technique and employees need to be motivated and convinced to use it, or if there are new scientific findings on topics that affect the company and that employees need to know about. A video like this can either be placed at the beginning of the respective eLearning course or integrated somewhere else.


5. Simulations

Interactive video simulations help you learn in a practical way and consolidate your knowledge until you can apply it so confidently that you can easily transfer it to the real world. You’re probably thinking of pilot training and complex machine simulations right now, but the technology can also be used at a much lower level.

Professional coaching software supports scenario-based communication training to help prepare your employees for customer, sales, or consulting meetings. Realistic dialogs are simulated in which the reactions of the virtual conversation partner adapt to the learner’s actions in real time. Different responses lead to different situations, which enable coaching participants to learn from experience how best to proceed, and solidify their knowledge of the arguments and how they should conduct themselves.


Try it out

Banner Knowledgeworker Coach as digital coach in e-learning
Banner Knowledgeworker Coachs
Logo Knowledgeworker Coach

The digital coach for scenario-based learning

The smart way to develop skills

Train learners to handle conversations and conflict situations, promote social skills, and enhance soft skills. Realistic. Authentic. Sustainable.


6. Microlearning with videos

With each technological advance, the world of work has accelerated. As a result, there has been rapidly increasing demand for knowledge to be made available quickly and for problems to be solved fast. Networked technologies are everywhere, and they enable us to meet this demand: We google solutions on our smartphones—whether we’re looking for a dinner recipe, information on building a shelf, or a video tutorial on playing the ukulele. The same thing is happening in the agile world of work. The effect: We are no longer learning in advance of, but in response to problems and needs. This informal form of learning is already going on and is worth supporting. In contrast to complex web-based training courses involving hours of study, knowledge can also be taught in small units and thus in line with our new learning habits. It’s called microlearning.

Microlearning units require learners to spend between one and a maximum of 15 minutes learning; they are presented in a range of formats, including videos, to increase their effectiveness still further. Make sure that the video really only covers one specific learning objective.


Choosing the right format for video learning

Which video format you ultimately choose for your video learning depends on two factors:

  • The learning objective
  • and feedback from your learners,

whereby the learning objective should take priority. The descriptions of the individual video formats covered here should help you to choose the right format based on the learning content and learning objective. Nevertheless, regularly ask your employees for feedback on the videos. Perhaps one format will be particularly popular?


Knowledgeworker features for video learning

You can easily give structure to your videos by adding chapters in Knowledgeworker Create. For example, you can subdivide the topics or work steps being covered, or highlight important sequences. You define the starting point for each chapter. To add chapters to only certain parts of the video, you can insert nameless chapters as “gaps”. This ensures that learners do not lose their bearings even in a longer video, and can jump back and forth between the chapters like they would in a textbook.

Interactions maximize your learners’ attention at the right time. Introduce interactions at any points in your videos that deserve special attention. When viewed, the video stops at the appropriate point and a striking pop-up opens. You can customize this as you wish, using any of the design elements in Knowledgeworker Create. Add text, links, photos, and a variety of interactions. Get your learners to answer questions, or ask targeted follow-up questions to make sure they continue to pay attention to the video. Once the pop-up has been viewed, the video starts again automatically.

No matter which device your employees use, Knowledgeworker Create guarantees responsive design—including for video interactions—so your employees can benefit from the all the freedoms of digital learning, such as choosing when and where to learn.


The bottom line.

Videos and video learning have become an integral part of everyday (digital) learning and are always the first choice when it comes to explaining complex contexts, visualizing instructions, or simply when you want to encourage greater motivation among your employees. Videos not only appeal to several types of learner at the same time, but also ensure that knowledge can be grasped more quickly and applied more easily!

Magda Lehnert | Blogger
Magda Lehnert

You may also be interested in the following articles


Image source: Have a nice day Photo/shutterstock.com