Creative ways to effectively communicate learning opportunities and motivate your employees to take them
Simply offering eLearning is no longer enough. The skilled worker shortage, floods of information, and time pressures all mean that employees often ignore training opportunities. This is where learner marketing comes in. With targeted communication, creative campaigns, and clever strategies, you can meet your teams precisely where they are. This guide shows you not only how to make learning opportunities more visible, but also get your employees to actually take action—with lasting results. Establish a learning culture that inspires and motivates people, and ensures the success of your company.
- Training as an opportunity: How to inspire genuine interest among your employees.
- Targeted communication: The best channels—both digital and analog—for ensuring maximum reach.
- A learning culture that lasts: Anchoring knowledge with ambassadors and learning cafés.
- Making successes visible: Motivation through measurable progress.
- Strategies that work: Strategically evaluate and optimize your measures.
