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Our pet project: delivering outstanding onboarding

How Fressnapf supports new employees through the first half of the year and takes the pressure off store management.

Case study: Digital onboarding
Case study: Digital onboarding

Case Study: Digital onboarding in retail

Greater sense of identification. Greater satisfaction. Fewer demands on time.

Like any retail company, Fressnapf Tiernahrungs GmbH relies on loyal, satisfied and above all well-trained employees who are able to offer customers the best possible service and outstanding advice. This case study looks at how Fressnapf worked in partnership with chemmedia to digitalize the onboarding of new employees in 12 countries, taking considerable pressure off store management and increasing new employees’ sense of identification with the company.

Contents at a glance

Find these answers in the Case Study

  • How can digital and analog learning methods be combined efficiently?
  • What kind of scheme of work is necessary for successful onboarding?
  • What milestones were set?
  • How do you internationalize 40 online courses in 9 languages in a short space of time?
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Digital onboarding in retail

This is how you create a digital onboarding for different future employees worldwide.

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Project profile


Retail/Pet supplies


To make the onboarding process more efficient and effective

Target group:

Employees from 12 countries

Implementation period:

Approx. 1 year

Used software:

Knowledgeworker Create, Saba (now Cornerstone SBX)


LMS-consulting, content and creation